HSMAI and Cvent Release White Paper on Value of Real-Time Data for Group Bookings
10/12/2018
The Hospitality Sales and Marketing Association International (HSMAI), in collaboration with Cvent, is pleased to release Room Blocks in Real Time, a white paper on the benefits—for meeting planners, hotels, and event attendees—of managing group bookings at hotels by strategically applying software solutions.
Group bookings for events are a key part of most hotels’ business, but managing room blocks has long been a cumbersome, time-consuming task. HSMAI and Cvent’s white paper seeks to inform hoteliers about real-time data tools that can result in smarter, more efficient group booking management.
An automated room block management system not only saves time and minimizes errors, it can also increase revenue, minimize interference from OTAs, and reduce group wash.
