GMCVB Unveils New Brand
01/17/2019
The Greater Madison Convention & Visitors Bureau has undergone a rebranding and will be known as Destination Madison.
According to WKOW, the new name evolved from a two-year destination vision research study that revealed Madison is a city for “seekers.” Home to 40 staff members, Destination Madison will continue to play a critical role in bringing $1.25 billion in direct visitor spending to Dane County through conferences, meetings and events, including the CrossFit Games, World Dairy Expo, IRONMAN Wisconsin and the Cognitive Science Society Annual Meeting.
About This Post
