“Essential Madison Experiences” Launch to Give Meeting and Convention Attendees Deeper Dives into all the Cool Stuff
10/19/2018
From cocktail secrets to mustard mysteries, State Street sights to sassy cows, the Greater Madison Convention & Visitors Bureau (GMCVB) has been hard at work addressing the need for tourism offerings that go beyond typical sightseeing. Now, the GMCVB invites visitors to fully immerse themselves in hands-on adventure with Essential Madison Experiences, a collection of brand new, only-in-Madison experiences.
Developed in partnership with the GMCVB, nine Dane County businesses created one or more authentic experiences to take meeting and convention groups behind-the-scenes of favorite attractions and showcase the best that the greater Madison area has to offer.
Essential Madison Experiences include:
- Bitters Boot Camp – Avenue Club & Bubble Up Bar
- Build a Wisconsin Cheese Board – The Madison Concourse Hotel & Governor’s Club
- Paint Madison with Wheelhouse Studios, Paddle to the Point, Winter Walk with Wisconsin Union (three separate experiences) – Wisconsin Union
- Mustard Bites: A Tasteful Adventure – National Mustard Museum
- Distillery Tour – Death’s Door Distillery
- Stroll Down State – Capital City Food Tours
- Garden to Glass: Totally Tropical – Olbrich Botanical Gardens
Launching Spring 2019:
- Meet the Sassy Cows – Sassy Cow Creamery
- Gardens to Glass: Iconic Olbrich Botanical Gardens – Olbrich Botanical Gardens
- A Betty Lou View of Madison – Betty Lou Cruises
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