Ed Svitak to Lead VISIT Lake Geneva

Ed Svitak has been named president and CEO of VISIT Lake Geneva. Svitak brings more than 30 years of experience directing sales and marketing efforts at hotels and destinations in Illinois, California and Wisconsin, including Grand Geneva Resort & Spa. “I’m looking forward to returning to the Lake Geneva area to take the helm of such a prestigious organization and continue the VISIT Lake Geneva momentum of my predecessors,” says Svitak.